The 1-1-1
Marketing System
Most startup marketing systems are either too vague or too complex.
The 1-1-1 System is neither. It’s the exact template we use at Loga - internally and with clients - to help small teams move fast, stay focused, and actually enjoy marketing again.
Most startups don’t fail from bad ideas, they stall from marketing chaos.
The 1–1–1 Plan is a structured, repeatable system to help you cut through the noise, prioritise the right efforts, and build marketing momentum over 90 days.
Built by marketers who’ve launched hundreds of campaigns inside lean teams, this free Google Sheets template gives you the exact system we use at Loga to help startups execute with focus.
Download the template
Get the Google Sheet in your inbox, ready to customise and start using.
What’s inside?
A 90-day sprint framework to prioritise one goal at a time
Audience clarity template to define who you’re actually speaking to
Lightweight content calendar to plan 2-3 pieces a week
Execution tracker to keep yourself accountable
Reflection + reset model to help you evolve, not start from scratch
Download the template
Get the Google Sheet in your inbox, ready to customise and start using.
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